Here are three great tips on how you can share your expertise and establish yourself as the go-to-person for your area of expertise.  It is faster and easier than ever to become a recognized subject matter expert.

1 - FREE ARTICLES

Write a short article with a very niche focus.  Explain how to use your product or service in a very specific application.  Keeping the topic very narrow allows you to write many more related articles.  The more articles the better.  Submit your article to the various free article websites.  They will distribute your article and you are on your way to fame and fortune.

2 - FREE E-BOOKS

Convert your best articles into a free e-book.   Shorter E-books can be given away free in exchange for someone’s contact information.  You might even write a better quality e-book and sell it.  Give away a free e-book on ‘A Guide to Widgets’.  In that e-book, promote your more comprehensive book on the subject.  With or without a paid e-book, the free e-book should promote your website, your services, or your products.  Do not forget that your e-book must provide value to your customer.  No one wants a commercial.

3 - BLOGS

I talk about blogs all the time.  Blogs can be very powerful.  Write blog posts based on the e-books and/or free articles.  Maybe write a blog post talking about how exciting it was to write your new e-book and lead people to share their contact information in exchange for the free e-book.

4 - NEWSLETTER

Push your e-books, blog posts, and articles in your newsletter.  Cross-promote yourself and you will create more interest.  Try not to be repetitive though.

5 - YOUTUBE

Make a video and upload it to www.youtube.com.  You can embed the video in your newsletter, blog, or on your website.  Your face on camera with confidence can be a huge credibility builder.