Posts Tagged ‘billy mays’

Talk about yourself to much and people lose interest. Educate people too much and people may never convert to customers. Sell too much and people may lose interest in you. What’s the key to creating a marketing message that results in sales without driving your customers away?

Today’s consumers want to make educated choices. Never talk down to them. Give them the information they need to make a decision and they will appreciate it. But does that mean that selling is forbidden? Hardly! The key is to form a marketing message that respects the intelligence of your consumer AND guides the consumer through a buying decision that, hopefully, results in more sales of your products and services.

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Video is all over the web, we all know that.  But have you ever considered the value of having video on your website for promoting your business?   If you do it right, your visitors will appreciate the video and you will gain some SEO benefit as well.  Most Internet marketers are successful primarily because they use video in their marketing.

Your visitors love video.  It shows them you put some effort into your website.  It gives them more information without forcing them to read everything on your website.  Video also creates an energy around your products. Motivating a buying decision is much easier with video.  Of course your web page can also be designed to motivate a buying decision, but doing both is even better.  Want to see an example of that?  Check out the super pitchman Billy Mays on one of his websites. (note: I randomly picked one Billy Mays product, this is not an endorsement).  Billy Mays has made dozens of product sites and they all follow this format. http://www.zorbeez.com

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Billy Mays is my personal marketing hero. Not only is he the best pitchman in the business, but he has proven that people like to buy from a sales pitch. Billy Mays played a major role in the recent popularity of informercials. There are jokes flying around twitter.com about a conspiracy involving Ronco knocking off Billy Mays. I’m sure the Sham-wow guy is a suspect as well. Okay, so maybe it’s a little soon for such humor. But this goes back to the story about Michael Jackson in that twitter.com is my source for the news. After all, I don’t stare at CNN all day, I am on the Internet doing my thing. I can have a movie or whatever going and my trusty twitter.com account feeds me with all the static from the outside world (dumb stuff as well as useful stuff).

Okay, back to Billy Mays. What I love about Billy Mays is that he is the epitome of the high pressure salesman. He is the personification of what every consumer in the world despises about salesmen. The only thing more disgusting than an infomercial pitchman is … well … maybe they really are the most disgusting example of the stereotypical sales slime. But that’s what is interesting. If no one likes the slimy pitchman with the high pressure “but wait, there’s more!” tag lines, then why do they sell so many products? This is a huge industry and these guys make millions in sales off of their pitches. If everyone hates them, why does it work so well?