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	<title>Jerry - the Ebiz Guy &#187; billy mays</title>
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		<title>Crafting an Effective Marketing Message &#8211; Inform, Educate, Brag, or Sell?</title>
		<link>http://www.theEbizGuy.com/2009/07/10/crafting-an-effective-marketing-message-inform-educate-brag-or-sell/</link>
		<comments>http://www.theEbizGuy.com/2009/07/10/crafting-an-effective-marketing-message-inform-educate-brag-or-sell/#comments</comments>
		<pubDate>Fri, 10 Jul 2009 14:12:04 +0000</pubDate>
		<dc:creator>Jerry the Ebiz Guy</dc:creator>
				<category><![CDATA[Web Marketing]]></category>
		<category><![CDATA[billy mays]]></category>
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		<description><![CDATA[Talk about yourself to much and people lose interest.  Educate people too much and people may never convert to customers.  Sell too much and people may lose interest in you.  What’s the key to creating a marketing message that results in sales without driving your customers away?
Today’s consumers want to make educated [...]]]></description>
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		<title>Web Video Marketing Introduction</title>
		<link>http://www.theEbizGuy.com/2009/06/30/web-video-marketing-introduction/</link>
		<comments>http://www.theEbizGuy.com/2009/06/30/web-video-marketing-introduction/#comments</comments>
		<pubDate>Tue, 30 Jun 2009 15:31:28 +0000</pubDate>
		<dc:creator>Jerry the Ebiz Guy</dc:creator>
				<category><![CDATA[Search Engine Optimization]]></category>
		<category><![CDATA[Social Networking]]></category>
		<category><![CDATA[Web Marketing]]></category>
		<category><![CDATA[billy mays]]></category>
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		<description><![CDATA[Video is all over the web, we all know that.  But have you ever considered the value of having video on your website for promoting your business?   If you do it right, your visitors will appreciate the video and you will gain some SEO benefit as well.  Most Internet marketers are successful primarily because [...]]]></description>
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		<title>Billy Mays &#8211; Beyond the Pitchman!</title>
		<link>http://www.theEbizGuy.com/2009/06/28/billy-mays-beyond-the-pitchman/</link>
		<comments>http://www.theEbizGuy.com/2009/06/28/billy-mays-beyond-the-pitchman/#comments</comments>
		<pubDate>Sun, 28 Jun 2009 22:48:50 +0000</pubDate>
		<dc:creator>Jerry the Ebiz Guy</dc:creator>
				<category><![CDATA[Web Marketing]]></category>
		<category><![CDATA[billy mays]]></category>
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		<category><![CDATA[michael jackson]]></category>
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		<description><![CDATA[Billy Mays is my personal marketing hero.  Not only is he the best pitchman in the business, but he has proven that people like to buy from a sales pitch.  Billy Mays played a major role in the recent popularity of informercials.  There are jokes flying around twitter.com about a conspiracy involving Ronco knocking off Billy Mays.  I’m sure the Sham-wow guy is a suspect as well.  Okay, so maybe it’s a little soon for such humor.  But this goes back to the story about Michael Jackson in that twitter.com is my source for the news.  After all, I don’t stare at CNN all day, I am on the Internet doing my thing.  I can have a movie or whatever going and my trusty twitter.com account feeds me with all the static from the outside world (dumb stuff as well as useful stuff).

Okay, back to Billy Mays.  What I love about Billy Mays is that is the the epitome of the high pressure salesman.  He is the personification of what every consumer in the world despises about salesmen.  The only thing more disgusting than an infomercial pitchman is ... well ... maybe they really are the most disgusting example of the stereotypical sales slime.  But that’s what is interesting.   If no one likes the slimy pitchman with the high pressure “but wait, there’s more!” tag lines, then why do they sell so many products?  This is a huge industry and these guys make millions in sales off of their pitches.   If everyone hates them, why does it work so well?]]></description>
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