Posts Tagged ‘google’

The real-time web is definitely the future and the future is now. Twitter.com and Facebook.com are already considered part of the real-time web. Not just because you can update your profile, but because people update their Facebook.com stuff many times a day. It is a moving target. Facebook, with it’s millions of users, is changing every second. That’s real-time. Twitter.com is designed and build as a real-time tool. If you follow enough people, your twitter.com home page will constantly update as you read it. It is a living page.

Google.com recently announced their new infrastructure, Google Wave, where email, web pages, and instant messages all converge in a way that makes websites, photo albums, and conversations all work in a real-time way. It is hard to explain all that will come from this, but the impact is huge. Web pages are becoming living documents.

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Video is all over the web, we all know that.  But have you ever considered the value of having video on your website for promoting your business?   If you do it right, your visitors will appreciate the video and you will gain some SEO benefit as well.  Most Internet marketers are successful primarily because they use video in their marketing.

Your visitors love video.  It shows them you put some effort into your website.  It gives them more information without forcing them to read everything on your website.  Video also creates an energy around your products. Motivating a buying decision is much easier with video.  Of course your web page can also be designed to motivate a buying decision, but doing both is even better.  Want to see an example of that?  Check out the super pitchman Billy Mays on one of his websites. (note: I randomly picked one Billy Mays product, this is not an endorsement).  Billy Mays has made dozens of product sites and they all follow this format. http://www.zorbeez.com

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Everyone in the world was shocked by the sudden death of Michael Jackson. Yes, Michael Jackson was the “King of Pop” and he has his place in history for his influence on the world of entertainment. Most people genuinely mourned the loss. Some people were rejoicing at the death of the “child molester”. Some capitalized on the emotions and started looking for ways to make money off of the event. That is what I want to talk about. The death of Michael Jackson will produce millions, if not billions of dollars in sales and may have even been the tipping point in the transfer of power from traditional media to social networking.

My first reaction when Michael Jackson’s death was announced was shock, as with everyone. But then instead of drifting into memory lane about how I grew up with him, I started to explore “What’s Next?” From controversy to capitalization, this is the beginning a new post-Michael Jackson decade. In the realm of social media and Internet marketing, the Michael Jackson death along with the Iranian election protests have become catalysts for a new paradigm.
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