Posts Tagged ‘internet marketing’

Everyone in the world was shocked by the sudden death of Michael Jackson. Yes, Michael Jackson was the “King of Pop” and he has his place in history for his influence on the world of entertainment. Most people genuinely mourned the loss. Some people were rejoicing at the death of the “child molester”. Some capitalized on the emotions and started looking for ways to make money off of the event. That is what I want to talk about. The death of Michael Jackson will produce millions, if not billions of dollars in sales and may have even been the tipping point in the transfer of power from traditional media to social networking.

My first reaction when Michael Jackson’s death was announced was shock, as with everyone. But then instead of drifting into memory lane about how I grew up with him, I started to explore “What’s Next?” From controversy to capitalization, this is the beginning a new post-Michael Jackson decade. In the realm of social media and Internet marketing, the Michael Jackson death along with the Iranian election protests have become catalysts for a new paradigm.
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Most people think of websites as “passive marketing”.  Websites are passive marketing tools because customers have to come to the website on their own.  Websites do not find new customers, the serve customers that find you.  That’s not a completely true statement, but it is mostly true.
Passive Marketing
Passive marketing methods are dependent on people finding your website.  If we use that term liberally, then we can say that passive marking would include common search engine optimization (SEO), link exchanges, listings in link directories, word-of-mouth, business cards, etc.
Passive marketing strategies, such as search engine optimization, are very important.  I encourage you to use all those techniques. In this article, we are going to build on the concept with more aggressive “Active Marketing” techniques. Read the rest of this entry »

Have you heard the phrase, "interweb"?  The "interweb" word is a humorous word referring to internet users who are ignorant to how the internet works.  It is used primary by the "old school" technos to make fun of the average Joe users.  Okay, I get the joke, it’s fun and all.  But let’s talk marketing!

If we refer to the newer users, the techno-challenged surfers, as "interweb" users and then refer to the tech-savvy users as "internet" users, then the rest of this article will make more sense.
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