Posts Tagged ‘link building’

Have you ever searched the internet for a specific product or service?  Of course, you have.  But have you noticed how many results come back on your search?  There are usually hundreds of thousands, or even millions, or results.   That is a lot of competition.  Focusing your internet marketing strategy on a tight niche market will reduce the number of competitors.  Your campaign will reach less people, however you should have a higher success rate.  Finding a good niche could be a goldmine.

What is your Niche?

You may have more than one niche.  We are discussing a single niche campaign in this article.  Just repeat the process for each of your niche markets.  Do not mix them together.  Combining niche markets means you do not have a niche anymore.

If your company sells computer hardware, for example, you will have a lot of competition.  Focusing your campaign on one brand will help you rise above the competition.   If you want to focus on HP, for example, you can target HP Color Laser Printers as one niche, and create more niche campaigns for other products.   Alternatively, you could focus on a particular client, such as doctors’ offices, etc.

Setup Niche Pages

After you identify your niche(s), create special pages on your website that target that niche.  You might even create special websites that target that niche if the niche is lucrative.   Have one or more pages focused on “HP Color Laser Printers” and run ads and link building campaigns to drive traffic to those pages.  These specialized pages will help you gain credibility in that niche market.  You will be able to establish yourself as an expert in those areas.

Grow Your Niche

Visitors who came to your site from one of your niche ads or niche links will end up on your special niche landing page.   As soon as they hit your landing page, set a cookie.  Use that cookie later to flag their customer record.   You will be able to use that information to send targeted ads to them via email.