Posts Tagged ‘michael jackson’

The shocking and exciting answer is that more often than ever, the Internet breaks news and then the TV news covers it. Have you noticed that practically everyday the TV news is covering something found on YouTube.com or Twitter.com or FaceBook.com? What’s going on here? Are TV stations getting lazy? No! Internet sources are fast and broad and traditional reporters just can’t compete with the masses.

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The real-time web is definitely the future and the future is now. Twitter.com and Facebook.com are already considered part of the real-time web. Not just because you can update your profile, but because people update their Facebook.com stuff many times a day. It is a moving target. Facebook, with it’s millions of users, is changing every second. That’s real-time. Twitter.com is designed and build as a real-time tool. If you follow enough people, your twitter.com home page will constantly update as you read it. It is a living page.

Google.com recently announced their new infrastructure, Google Wave, where email, web pages, and instant messages all converge in a way that makes websites, photo albums, and conversations all work in a real-time way. It is hard to explain all that will come from this, but the impact is huge. Web pages are becoming living documents.

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Billy Mays is my personal marketing hero. Not only is he the best pitchman in the business, but he has proven that people like to buy from a sales pitch. Billy Mays played a major role in the recent popularity of informercials. There are jokes flying around twitter.com about a conspiracy involving Ronco knocking off Billy Mays. I’m sure the Sham-wow guy is a suspect as well. Okay, so maybe it’s a little soon for such humor. But this goes back to the story about Michael Jackson in that twitter.com is my source for the news. After all, I don’t stare at CNN all day, I am on the Internet doing my thing. I can have a movie or whatever going and my trusty twitter.com account feeds me with all the static from the outside world (dumb stuff as well as useful stuff).

Okay, back to Billy Mays. What I love about Billy Mays is that he is the epitome of the high pressure salesman. He is the personification of what every consumer in the world despises about salesmen. The only thing more disgusting than an infomercial pitchman is … well … maybe they really are the most disgusting example of the stereotypical sales slime. But that’s what is interesting. If no one likes the slimy pitchman with the high pressure “but wait, there’s more!” tag lines, then why do they sell so many products? This is a huge industry and these guys make millions in sales off of their pitches. If everyone hates them, why does it work so well?