Jerry - the Ebiz Guy

Sending out newsletters is one thing, getting people to read them is quite another.  Imagine having twice as many people actually read your newsletter. How about ten times more readers?  Make a few changes in how you craft your newsletter and watch what happens.
Newsletters serve many purposes.  Organizations use newsletters to keep people informed about [...]

Most people think of websites as “passive marketing”.  Websites are passive marketing tools because customers have to come to the website on their own.  Websites do not find new customers, the serve customers that find you.  That’s not a completely true statement, but it is mostly true.
Passive Marketing
Passive marketing methods are dependent [...]

Have you heard the phrase, "interweb"?  The "interweb" word is a humorous word referring to internet users who are ignorant to how the internet works.  It is used primary by the "old school" technos to make fun of the average Joe users.  Okay, I get the joke, it’s fun and all.  But let’s talk marketing!
If [...]

Billions are Spent Online Every Year … Want Some?
Consumers and businesses are shopping online more than ever.  Not just small ticket items, the price tags are getting bigger all the time.  What’s the most you’ve ever spent online?  I’ve bought two cars and hired a few dozen staffers through the internet, so I guess I [...]

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Search engine optimization (SEO) is one of the most discussed methods for improving traffic to your website.  Search engines, such as Google.com, Yahoo.com, MSN.com, and others are all trying to help web surfers find what they are looking for.  This is harder than it sounds.  Search engine companies are always working on their advanced [...]

The internet is the first place to turn when you need information on virtually anything.  There is more information on more subjects on the internet than in every other source combined. You can find answers online faster than at the library and faster than at the book store.
With all that free information, why do [...]

Have you ever been to craigslist.org?  You probably have.  But have you really considered the powerful possibilities of promoting your business on craigslist.org?  I have been digging into this lately and it feels like I just struck gold.
The background story is this.  I recently sold a car.  I took it to CarMax because everyone says [...]

Once upon a time, it was easy to email total strangers.  All you needed was their email address.  Most people would give you their email addresses and were excited to hear from you, even if you were sending a marketing letter.   Times have changed.  People are inundated with spam, scams, and more.
If your business relies [...]

Most business websites share the objective of getting people to visit the website and take action once they get there.   The desired action will vary from site to site.  You may want your visitors to sign up for your newsletter, contribute to your blog, or to purchase some products or services.   Whatever it is, when [...]