Posts Tagged ‘newsletter’

Sending out newsletters is one thing, getting people to read them is quite another.  Imagine having twice as many people actually read your newsletter. How about ten times more readers?  Make a few changes in how you craft your newsletter and watch what happens.

Newsletters serve many purposes.  Organizations use newsletters to keep people informed about what is going on.  Companies write newsletters to encourage clients to purchase products or services.  Some newsletters are premium subscription services that provide valuable and timely information to their clients.  No matter what your objectives are, newsletters are a powerful way to get your message in front of people.  In many cases, your newsletter is the only way to reach your clients.
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Most people think of websites as “passive marketing”.  Websites are passive marketing tools because customers have to come to the website on their own.  Websites do not find new customers, the serve customers that find you.  That’s not a completely true statement, but it is mostly true.
Passive Marketing
Passive marketing methods are dependent on people finding your website.  If we use that term liberally, then we can say that passive marking would include common search engine optimization (SEO), link exchanges, listings in link directories, word-of-mouth, business cards, etc. 
Passive marketing strategies, such as search engine optimization, are very important.  I encourage you to use all those techniques. In this article, we are going to build on the concept with more aggressive “Active Marketing” techniques. Read the rest of this entry »

Have you heard the phrase, "interweb"?  The "interweb" word is a humorous word referring to internet users who are ignorant to how the internet works.  It is used primary by the "old school" technos to make fun of the average Joe users.  Okay, I get the joke, it’s fun and all.  But let’s talk marketing!

If we refer to the newer users, the techno-challenged surfers, as "interweb" users and then refer to the tech-savvy users as "internet" users, then the rest of this article will make more sense.
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