Posts Tagged ‘squidoo.com’

Most people think of websites as “passive marketing”.  Websites are passive marketing tools because customers have to come to the website on their own.  Websites do not find new customers, the serve customers that find you.  That’s not a completely true statement, but it is mostly true.
Passive Marketing
Passive marketing methods are dependent on people finding your website.  If we use that term liberally, then we can say that passive marking would include common search engine optimization (SEO), link exchanges, listings in link directories, word-of-mouth, business cards, etc.
Passive marketing strategies, such as search engine optimization, are very important.  I encourage you to use all those techniques. In this article, we are going to build on the concept with more aggressive “Active Marketing” techniques. Read the rest of this entry »