Posts Tagged ‘traffic’

Sending out newsletters is one thing, getting people to read them is quite another.  Imagine having twice as many people actually read your newsletter. How about ten times more readers?  Make a few changes in how you craft your newsletter and watch what happens.

Newsletters serve many purposes.  Organizations use newsletters to keep people informed about what is going on.  Companies write newsletters to encourage clients to purchase products or services.  Some newsletters are premium subscription services that provide valuable and timely information to their clients.  No matter what your objectives are, newsletters are a powerful way to get your message in front of people.  In many cases, your newsletter is the only way to reach your clients.
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Web hosting accounts are very inexpensive these days.  Professional web hosting companies may charge a little more than the bargain web hosting accounts, but even those fees are extremely reasonable.

Free Hosting Accounts ($0) – There are free web hosting services such as WordPress.com.  These typically work well for enthusiast sites and many nonprofits.  Most of them do not provide email hosting, have strict limitations to prevent abuse, and may not allow you to use your own domain name.   Servers are typically overloaded.  Support is typically very limited or non-existent.  What do you expect for nothing?

http://www.WordPress.com is excellent for zero budget websites.

Discount Hosting Services ($0-$100/yr) – These are the dominant providers out there.  Companies such as GoDaddy.com, BlueHost.com, and many others all seem to offer ridiculous amounts of space, bandwidth, and other services.  Be aware that every one of these has limits.  The common limitation is on CPU utilization.  If your website is too active, they will shut down your account.  Do you want to learn that the hard way after placing some ads?  Probably not.  They probably will not run backups of your site either, so you better watch out for yourself.  This is a big issue if you use databases which require special steps to backup.

http://www.Godaddy.com is excellent for discounted hosting services.

Commercial Hosting Services ($100-$250/yr) – Commercial hosting companies will typically have better servers that are not overloaded.  Some will have mirrored disks.  Most will run backups.  Most will not have CPU restrictions.  Customer support services will usually be excellent.  While these will cost slightly more, it is well worth it to have a professionally managed server.

http://www.AnythingInternet.com – of course I have to recommend my own company.

Premium Value Added Services ($200/yr and up) – These hosting companies are the type that offer special features that require you to host with them.  Marketing companies might have a special database or a special statistics package.   Companies like this will offer special features, typically industry specific.  These packages are very expensive, but you are paying for the special services.

This category will include services specific to your industry.  Direct sales companies provide these types of websites.  Franchises, financial companies, industry sites, such as www.har.com , or niche market sites such as http://www.clubrunner.com .

Choosing a Hosting Company

Know Your Needs – Do you need email hosting?  Does your website require special database or operating system requirements?  Do you want the company to run backups?  Is your site a high traffic site?  Do you need extreme amounts of online storage?

Contact Technical Support – Do not call the pre-sales number.  Salesmen always answer the phone and make big promises.  Try to call or email the tech support team and ask questions there first.  They are the people you will deal with once your account is open.  Call them or email them a few different times.  Get a feel for them.

Try Different Companies – If you have more than one website, put them with different companies for a while.

Read the Forums – Most web hosting companies have a forum where existing customers chat with each other.  Always read the forums before you sign up.  The customers who are unhappy will be complaining really loudly there.  These are great testimonials.  Of course every company will have unhappy customers, but if you see that dozens of customers are all complaining about the same issue, consider those conversations carefully.

Testimonials from Friends – My least favorite point on this list is asking your friends what they do.  Their needs may be different and they may not be qualified to know they are getting treated poorly.  Ask your friends, but consider the source as you evaluate their advice.

Search engine optimization (SEO) is one of the most discussed methods for improving traffic to your website.  Search engines, such as Google.com, Yahoo.com, MSN.com, and others are all trying to help web surfers find what they are looking for.  This is harder than it sounds.  Search engine companies are always working on their advanced algorithms in order to produce better results for web surfers.  It is a very competitive industry.  SEO experts work very hard to keep up with the changes in the search engine industry.

I strongly recommend you use a professional SEO consultant for all of this.  It is a lot of work and there are special tools that make all this much easier.  You can do it yourself, but is it worth your time?  Only you can say.

Know your baseline – Make sure you have statistics enabled on your site.  I recommend Google Analytics.

Know your objectives – Are you selling something?  Looking for phone calls?  Or do you want people to sign-up for your newsletter.

Keyword Analysis – Keyword research tells you what keywords you should target in your SEO strategy.  These should be consistent with your objectives.  I recommend Word Tracker

Competitor Analysis – Search the major search engines using the keywords from your analysis.  Learn who your competitors are.  You will want to out-perform them with better keyword densities, more inbound links, etc.  I recommend Web CEO.

On-Page SEO – There are a number of on-page things to do.  Here are the most significant areas to optimize:

• Pages should have keywords in the filename. These keywords appear in the address bar.
• The page TITLE should have keywords. These keywords appear on top of the browser.
• META Tags (keywords and description) should have lots of keywords in them as well.
• All graphics should have ALT tags with keywords in them as well.
• Page content should include heading tags and emphasis tags to draw attention to key words and phrases on the page.
• Page content should have a high density of critical keywords.
• All links on your site to other pages on your site should have keywords in those links. Avoid using [click here]. Use keywords in the link.
• Create additional site content if necessary. Make sure you have all your keywords optimized somewhere on your site.
• Update your site regularly. The more updates the better. This is why blogs are so popular.

Off-Page SEO – There are many off-page SEO techniques.  We can only cover a few here:

• Write keyword-rich articles and submit them to free article sites. Write a lot of articles. Use an article submission service to get your articles out to more websites faster.
• Write comments on blogs and social networks and include links back to your site. Make sure your links always include keywords.
• Post ads on craigslist.org, ebay.com, and anywhere else you can place ads promoting your products or services.

Your ultimate goal is to have as many pages on your site as possible and for those pages to be keyword optimized.  Then you want as many links to your site from other sites and those links should have keywords in the clickable part as well.   This is a never-ending process.  Always add more content.  Always produce more inbound links.  It is a lot of work but it can pay off big.

It can take a while for your SEO efforts to be fruitful.  Just keep at it.  Watch your website work its way up the rankings.  You will thank me when you are #1.