Posts Tagged ‘Web Hosting’
Shopping for the Best Web Hosting Company
Web hosting accounts are very inexpensive these days. Professional web hosting companies may charge a little more than the bargain web hosting accounts, but even those fees are extremely reasonable.
Free Hosting Accounts ($0) – There are free web hosting services such as WordPress.com. These typically work well for enthusiast sites and many nonprofits. Most of them do not provide email hosting, have strict limitations to prevent abuse, and may not allow you to use your own domain name. Servers are typically overloaded. Support is typically very limited or non-existent. What do you expect for nothing?
http://www.WordPress.com is excellent for zero budget websites.
Discount Hosting Services ($0-$100/yr) – These are the dominant providers out there. Companies such as GoDaddy.com, BlueHost.com, and many others all seem to offer ridiculous amounts of space, bandwidth, and other services. Be aware that every one of these has limits. The common limitation is on CPU utilization. If your website is too active, they will shut down your account. Do you want to learn that the hard way after placing some ads? Probably not. They probably will not run backups of your site either, so you better watch out for yourself. This is a big issue if you use databases which require special steps to backup.
http://www.Godaddy.com is excellent for discounted hosting services.
Commercial Hosting Services ($100-$250/yr) – Commercial hosting companies will typically have better servers that are not overloaded. Some will have mirrored disks. Most will run backups. Most will not have CPU restrictions. Customer support services will usually be excellent. While these will cost slightly more, it is well worth it to have a professionally managed server.
http://www.AnythingInternet.com – of course I have to recommend my own company.
Premium Value Added Services ($200/yr and up) – These hosting companies are the type that offer special features that require you to host with them. Marketing companies might have a special database or a special statistics package. Companies like this will offer special features, typically industry specific. These packages are very expensive, but you are paying for the special services.
This category will include services specific to your industry. Direct sales companies provide these types of websites. Franchises, financial companies, industry sites, such as www.har.com , or niche market sites such as http://www.clubrunner.com .
Choosing a Hosting Company
Know Your Needs – Do you need email hosting? Does your website require special database or operating system requirements? Do you want the company to run backups? Is your site a high traffic site? Do you need extreme amounts of online storage?
Contact Technical Support – Do not call the pre-sales number. Salesmen always answer the phone and make big promises. Try to call or email the tech support team and ask questions there first. They are the people you will deal with once your account is open. Call them or email them a few different times. Get a feel for them.
Try Different Companies – If you have more than one website, put them with different companies for a while.
Read the Forums – Most web hosting companies have a forum where existing customers chat with each other. Always read the forums before you sign up. The customers who are unhappy will be complaining really loudly there. These are great testimonials. Of course every company will have unhappy customers, but if you see that dozens of customers are all complaining about the same issue, consider those conversations carefully.
Testimonials from Friends – My least favorite point on this list is asking your friends what they do. Their needs may be different and they may not be qualified to know they are getting treated poorly. Ask your friends, but consider the source as you evaluate their advice.
Great Free Website Systems – No Programming Required!
Websites can cost a fortune, or they can be free. I have heard of websites that cost in the millions of dollars to build and require a staff to maintain them. Consider sites like Amazon.com. I would say that most businesses pay a few thousand dollars for their websites. If you are on a tight budget, then spending a few thousand dollars may be impossible. Here are a few ideas that might get you started for nothing, or darn close to nothing.
http://www.myspace.com/ – This is the most popular free website service. Many people identify with MySpace as a hangout for kids. More and more businesses are learning the value of having a presence in the MySpace community. Start paying attention and you will see www.myspace.com/myname plastered on business cards or even on those magnetic car signs. Yes, MySpace is a good choice for a one-page business website. If you cannot figure out how to customize it yourself, ask any teenager to help.
http://www.wordpress.com/ – WordPress is a blogging tool. It is a far more customizable than a MySpace page and you can have as many pages as you like. Because it is a blog, you will have to maintain it by adding new content on a regular basis. You can also point your own domain name to the site if you have one. By using http://www.wordpress.com/, you will not need a hosting account; it is free to use. If you want to download WordPress software onto your own web hosting account, then get the software from http://www.wordpress.org instead. (Notice the ORG instead of COM at the end).
http://www.ning.com – Think of Ning as a more advanced tool that lets you create your very own version of MySpace. Think about it. You can build your own community with registered members, member profiles, blogs, and so on. This is really popular for creating niche online communities. On MySpace, people create a profile page. Your visitors will be able to create profile pages on your Ning site. Basically you become another MySpace. Then you just promote your online community. Building a Ning site is surprisingly easy. This is a great choice if you want to build a community. Maybe you are part of a club or organization and your members would enjoy participating in a niche community site.
If you are willing to do the work yourself, then you can build an elaborate site without spending a dime. Add content to your site using videos from YouTube.com, or use some widgets from other sites. There are numerous content widgets and plug-ins that you can find to put on your site. You can start you own Internet TV station or Internet radio station. All for free.
The Numbers Never Lie
Most business websites share the objective of getting people to visit the website and take action once they get there. The desired action will vary from site to site. You may want your visitors to sign up for your newsletter, contribute to your blog, or to purchase some products or services. Whatever it is, when a visitor does it, it is a success.
What is a Success for You?
You might have more than one type of success on your website. You might call it a success if someone contacts you and provides their phone number or you might only call it a success when they put in their credit card number. Maybe there are several different successes on your website. Step 1 is to identify what exactly is a success and make sure there is a method for tracking that on your website.
Identify your successes and identify the way to identify them. The confirmation message that follows a sale or the thank you page after someone contacts you are two possible examples. If you accept member registrations, a success would be the page that displays after they confirm their registration. Identify all these successes and how to identify them.
Google Analytics
Google Analytics is a statistics package that you can use free. There is a simple setup process to get started and there are more advanced features when you are ready for them. One of those advanced features is the “campaign”. Once you have identified the successes you can use that information to setup Google Analytics campaigns.
Google Analytics supports many different reports and it might take you a little while to find the ones that help you the most. The main thing that most people look for are:
- Number of visitors per day
- Number of pages viewed by each visitor
- Keywords used to find your site
- Sites that referred visitors to your site
- Number of successes based on your campaigns
Comparing these numbers can give you great insights into what is going on and why. If you sell a book on your website, you can track how many people used related keywords to find your site, how many viewed the page that actually promotes your book, and how many people actually buy the book. Comparing the numbers will give you insights as to where people are stopping. That becomes your area to work on.
Another advantage to Google Analytics in contrast to statistics built into your web hosting account is that Google only reports legitimate visitors. The technology used by Google is more accurate. You get numbers that you can use. Other statistics packages might report higher numbers, but those numbers are only good for bragging rights, not for optimizing your online business.
The Numbers Never Lie
It is so important to know what is going on with your website. How many visitors do you get each day? How many of those visitors are looking at your products and services? What keywords are they using? What are they buying?
It takes good numbers to make good decisions. If you are not getting enough successes on your website, consider making changes to your website. If you are not getting enough traffic to your website, consider other marketing strategies. You can only tell what to fix by first identifying what needs fixing.






