Posts Tagged ‘youtube’

Billy Mays is my personal marketing hero. Not only is he the best pitchman in the business, but he has proven that people like to buy from a sales pitch. Billy Mays played a major role in the recent popularity of informercials. There are jokes flying around twitter.com about a conspiracy involving Ronco knocking off Billy Mays. I’m sure the Sham-wow guy is a suspect as well. Okay, so maybe it’s a little soon for such humor. But this goes back to the story about Michael Jackson in that twitter.com is my source for the news. After all, I don’t stare at CNN all day, I am on the Internet doing my thing. I can have a movie or whatever going and my trusty twitter.com account feeds me with all the static from the outside world (dumb stuff as well as useful stuff).

Okay, back to Billy Mays. What I love about Billy Mays is that he is the epitome of the high pressure salesman. He is the personification of what every consumer in the world despises about salesmen. The only thing more disgusting than an infomercial pitchman is … well … maybe they really are the most disgusting example of the stereotypical sales slime. But that’s what is interesting. If no one likes the slimy pitchman with the high pressure “but wait, there’s more!” tag lines, then why do they sell so many products? This is a huge industry and these guys make millions in sales off of their pitches. If everyone hates them, why does it work so well?

Most people think of websites as “passive marketing”.  Websites are passive marketing tools because customers have to come to the website on their own.  Websites do not find new customers, the serve customers that find you.  That’s not a completely true statement, but it is mostly true.
Passive Marketing
Passive marketing methods are dependent on people finding your website.  If we use that term liberally, then we can say that passive marking would include common search engine optimization (SEO), link exchanges, listings in link directories, word-of-mouth, business cards, etc.
Passive marketing strategies, such as search engine optimization, are very important.  I encourage you to use all those techniques. In this article, we are going to build on the concept with more aggressive “Active Marketing” techniques. Read the rest of this entry »

Have you heard the phrase, "interweb"?  The "interweb" word is a humorous word referring to internet users who are ignorant to how the internet works.  It is used primary by the "old school" technos to make fun of the average Joe users.  Okay, I get the joke, it’s fun and all.  But let’s talk marketing!

If we refer to the newer users, the techno-challenged surfers, as "interweb" users and then refer to the tech-savvy users as "internet" users, then the rest of this article will make more sense.
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