Real-Time Search, the Real-Time Web: Do the real-time thing!

The real-time web is definitely the future and the future is now. Twitter.com and Facebook.com are already considered part of the real-time web. Not just because you can update your profile, but because people update their Facebook.com stuff many times a day. It is a moving target. Facebook, with it’s millions of users, is changing every second. That’s real-time. Twitter.com is designed and build as a real-time tool. If you follow enough people, your twitter.com home page will constantly update as you read it. It is a living page.

Google.com recently announced their new infrastructure, Google Wave, where email, web pages, and instant messages all converge in a way that makes websites, photo albums, and conversations all work in a real-time way. It is hard to explain all that will come from this, but the impact is huge. Web pages are becoming living documents.

Read the rest of this entry »

Twitter.com Fights Spammers

Power twitterers have learned that the best way to grow your list is to follow everyone you can. The unwritten rule is to at least follow everyone who follows you. If you don’t, the person who follows you may un-follow you if you don’t return the favor.

The problem here is that as your list grows, you end up with a bunch of garbage and you need a solution to manage all these tweets. Keep the ones you really want to read and hide the tweets from people you never really cared about. But to do that, you need a third-party tool. The most popular of which is probably TweetDeck.

Read the rest of this entry »

Web Video Marketing Introduction

Video is all over the web, we all know that.  But have you ever considered the value of having video on your website for promoting your business?   If you do it right, your visitors will appreciate the video and you will gain some SEO benefit as well.  Most Internet marketers are successful primarily because they use video in their marketing.

Your visitors love video.  It shows them you put some effort into your website.  It gives them more information without forcing them to read everything on your website.  Video also creates an energy around your products. Motivating a buying decision is much easier with video.  Of course your web page can also be designed to motivate a buying decision, but doing both is even better.  Want to see an example of that?  Check out the super pitchman Billy Mays on one of his websites. (note: I randomly picked one Billy Mays product, this is not an endorsement).  Billy Mays has made dozens of product sites and they all follow this format. http://www.zorbeez.com

Read the rest of this entry »